Redken Shades Eq Swatch Book 2021

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Redken Shades EQ Swatch Book 2021 is an essential resource for hairstylists and color enthusiasts alike, providing a comprehensive guide to one of the most popular hair color lines in the industry. Launched as part of Redken’s commitment to innovation and excellence in hair care, the Shades EQ Swatch Book allows professionals to visualize and select the perfect shades for their clients. In this article, we will explore the significance of the Shades EQ line, delve into the features of the 2021 swatch book, and discuss how to effectively use it in your salon.

Understanding Redken Shades EQ



Redken Shades EQ is a demi-permanent hair color that has been a favorite among stylists for years. It is renowned for its ability to provide vibrant, long-lasting color with a remarkable shine. The formula is ammonia-free, making it gentler on the hair and allowing for a more natural finish.

Key Features of Shades EQ



- Demi-Permanent Color: Shades EQ offers a semi-permanent solution that lasts up to 20 washes. This makes it ideal for clients looking for a low-commitment color that gradually fades.
- Ammonia-Free: The absence of ammonia means less damage to the hair cuticle, reducing the risk of breakage and dryness.
- Versatile Palette: The Shades EQ line features an extensive range of colors, including natural tones, vibrant shades, and creative colors, catering to various client preferences.
- Glossing and Toning: It can be used for both glossing natural hair and toning pre-lightened hair, making it a versatile choice for colorists.
- pH-Balanced: Shades EQ is formulated to be pH-balanced, helping to maintain the integrity of the hair and enhance its shine.

The 2021 Swatch Book: An Overview



The Redken Shades EQ Swatch Book 2021 is a beautifully designed, user-friendly guide that presents the entire Shades EQ color palette. It serves as both an educational tool and a marketing resource for stylists, enabling them to effectively communicate color options to clients.

Design and Layout



The 2021 swatch book features a modern design with high-quality images that accurately represent each shade. The layout is intuitive, allowing stylists to browse through the colors easily. Each shade is accompanied by a descriptive label that includes:

- Shade Number: A unique identifier for each color.
- Color Family: Classification into categories such as natural, ash, gold, and red, helping stylists quickly find the desired hue.
- Swatch Sample: A small, real-life sample of the color, showcasing its true tone and vibrancy.
- Creative Inspiration: Images that demonstrate how each shade can be used in various hair color techniques, including balayage, ombre, and highlights.

Color Categories



The Shades EQ 2021 swatch book is organized into several key color categories:

1. Natural Shades: Ideal for clients seeking subtle, natural-looking results. These tones are perfect for gray coverage and creating a foundation for other colors.
2. Ash Shades: Cool undertones that help neutralize warmth, making them popular for clients with brassy hair.
3. Gold Shades: Warm, sunny tones that add brightness and dimension to the hair.
4. Red Shades: Vibrant and bold, these colors are perfect for clients looking to make a statement.
5. Fashion Shades: A collection of trendy, unconventional colors that cater to clients wanting to express their unique style.

Using the Swatch Book in Your Salon



To maximize the effectiveness of the Redken Shades EQ Swatch Book 2021, stylists should adopt specific strategies for utilizing it during consultations with clients.

Consultation Process



1. Initial Discussion: Begin by discussing the client’s hair history and desired results. Understanding their goals will help narrow down the options.
2. Show the Swatch Book: Present the swatch book to the client and guide them through the color categories. Encourage them to express their preferences and feelings about different shades.
3. Choose a Shade: Once the client has selected a few shades, use the swatch samples to compare them against their natural hair color. This step is crucial for setting realistic expectations.
4. Explain Color Outcomes: Discuss how different shades may appear on their hair, considering factors such as base color, hair texture, and previous treatments.
5. Take Photos: Capture the chosen shades next to the client’s hair for reference during the coloring process.

Advanced Techniques with Shades EQ



The versatility of Shades EQ allows for a variety of advanced coloring techniques. Here are some popular methods that can be enhanced with the swatch book:

- Balayage: Use the swatch book to choose complementary shades that will create a seamless transition from dark to light.
- Ombre: Select a base shade and a lighter tone for the ends, ensuring a striking contrast that is on-trend.
- Glossing: After highlighting or coloring, use a gloss from the swatch book to add shine and depth to the hair.
- Creative Color: For adventurous clients, explore the fashion shades in the book to create unique, vibrant looks that stand out.

Benefits of the Shades EQ Swatch Book



The 2021 swatch book provides numerous benefits for both stylists and clients:

- Visual Reference: It serves as a tangible way for clients to see and feel the colors, aiding in the decision-making process.
- Building Trust: When stylists can confidently show clients the potential outcomes of different shades, it fosters trust and satisfaction.
- Inspiration: The swatch book offers creative ideas and inspiration, encouraging stylists to experiment with new techniques and color combinations.
- Educational Resource: It serves as an educational tool to help stylists stay updated on color trends and formulations.

Conclusion



The Redken Shades EQ Swatch Book 2021 is an invaluable asset for hairstylists looking to provide exceptional service and results for their clients. With its diverse range of colors, beautiful presentation, and practical application, it enhances the coloring experience while ensuring that clients leave satisfied with their new look. By leveraging the swatch book effectively, stylists can inspire confidence, creativity, and innovation in their color services, ultimately elevating their craft in the competitive world of hair artistry.

Frequently Asked Questions


What is the purpose of the Redken Shades EQ Swatch Book 2021?

The Redken Shades EQ Swatch Book 2021 serves as a visual guide for hair color professionals, showcasing the range of Shades EQ colors available, including their undertones and results on different hair types.

How can the Redken Shades EQ Swatch Book help in color formulation?

The Swatch Book provides detailed swatches that help stylists choose the right Shades EQ formulations, aiding in predicting the final color outcome based on the client's hair type and desired results.

Are there any new shades introduced in the 2021 Redken Shades EQ Swatch Book?

Yes, the 2021 Swatch Book features several new shades and updated formulations that cater to current hair color trends, allowing stylists to offer fresh looks to their clients.

Where can I purchase the Redken Shades EQ Swatch Book 2021?

The Redken Shades EQ Swatch Book 2021 can typically be purchased through professional beauty supply stores, Redken distributors, or online platforms that specialize in salon products.

Is there a digital version of the Redken Shades EQ Swatch Book available?

Yes, Redken often provides a digital version of the Shades EQ Swatch Book for easy access, allowing stylists to view the color options and formulations online or through their mobile devices.